A boutique marketing firm
building the AEO layer.

Every decade or so, the discovery layer shifts and the playbook gets rewritten. We came up in the SEO era — title tags, PageRank, canonical URLs, crawl budgets. Then content marketing became the frame: build the thing people are searching for, earn the link, let Google distribute. Then social changed the game again, handing distribution to platforms and turning reach into a managed spend problem.

Now AI engines are the fourth shift. ChatGPT, Perplexity, Claude, and Gemini are becoming primary research tools for the kind of queries that used to start in a search box. Brands that aren’t structuring their content for citation are losing ground in a channel that didn’t exist three years ago. We watched this happen with clients before we had a product answer for it. That bothered us.

Prequire is the tool we wish we’d had when we first noticed AI engines starting to reshape organic discovery. We’ve been building it with two decades of earned perspective on what actually changes when discovery layers shift — and what stays the same.

The AEO tools that existed when we started building Prequire were monitoring tools. They tell you where your brand appears in AI search — or more often, where it doesn’t. That’s useful data. But monitoring without execution is a readout. Knowing you’re invisible in ChatGPT doesn’t help if you don’t have a way to fix it from the same place you identified it.

The done-for-you alternative is agencies charging $3,000 to $10,000 a month for AEO retainers. That pricing doesn’t serve the operator who wants to own their execution and understand the work. Prequire is the third option: monitoring plus building plus publishing, flat SaaS pricing, BYOK API costs so we never mark up your token spend. You bring the keys; we build the workflow around them.